Serving the General Insurance Customer

Subject Content


Select Play to view some interesting statistics highlighting the need for quality customer service in the insurance industry.


Only four per cent of dissatisfied customers ever complain; most just go elsewhere.

68 per cent of people who stop dealing with a particular business do so because they are upset with the level of customer service.

Between 54 and 70 per cent of customers who complain, continue to be customers if their complaint is resolved to their satisfaction.

Many customers will gladly pay more for superior customer service.